We’ve worked in many capacities on a lot of campaigns. Too often, by the time we’re brought in, the campaign is already stuck with a weak logo—messy, hard to read, expensive to reproduce, off-message, or just plain bad.
After two decades designing for House, Senate and Gubernatorial campaigns through comms and strategy firms, we’re now offering that experience directly through Darkhorse Forge. We’ve studied what works and refined a new process to deliver strong, effective campaign logos — fast and affordably.
Why go with a Darkhorse logo?
Sure, you could get a cheaper logo from Fiverr or another freelance site. But what are you really buying? Much of that work is by outsourced overseas—an odd choice for a Democratic campaign. And few, if any options there specialize in politics.
Ask yourself: how much do they know about:
- Nuances of Democratic constituencies?
- Unique dynamics facing women candidates?
- Subtle cues that signal where you stand?
- Positioning for the primary vs. the general?
- Demographics of your district?
- Regional Dem style differences?
We’ve been navigating those questions for 20 years.
Your Darkhorse Logo will be:
On Message
We’ve worked on countless campaigns. We understand candidate positioning, tone, and audiences.
Legible
Your entire logo should be clear & readable at a glance—from a yard sign or a cell phone. Too many aren't.
Accessible
Don’t turn voters away before they hear your message. Your logo needs to work for everyone.
Practical
Don’t get saddled with a logo that’s difficult or expensive to use. Rookie mistakes can crush your budget.